DIRTT expands virtual reality and residential integration at DIRTT Connext 2016 » DIRTT Environmental Solutions

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DIRTT's U.S. headquarters is getting refreshed for its upcoming annual June show, DIRTT Connext, building on the company's successful introduction of virtual reality for the built environment and residential aesthetics into commercial and institutional interiors. DIRTT is already hosting tours during the build-out, to show tenants and owners its compelling construction method.

DIRTTConnext runs June 13 - 15, 2016 at the same time as Chicago's annual commercial design show, NeoCon®, one of North America's largest conferences on commercial interiors for interior designs and architects from around the world.

DIRTT integrated its ICE® 3D visual and specification software with virtual reality, making it the first company to use VR in this capacity as a business tool for construction. ICE® provides full integration between all phases of design, manufacturing and construction. It has object-oriented intelligence to price, engineer and build interiors while putting the control firmly in the owner's hands through an interactive 3D videogame-like experience.

While inside an ICE VR environment, users can walk from room to room within their planned design and make changes in real time. These changes are instantly reflected in engineering plans and pricing and are ready for manufacturing. Visitors to DIRTT Connext 2016 will experience the latest innovations in this gaming device turned business tool.

Also highlighted at DIRTT Connext is DIRTT's move to bring a residential look and feel into any space. This is prescient for the mass-custom prefab industry, where a challenge design professionals and facilities executives now face is creating work environments that attract and retain millennials while keeping older generations engaged and performing.

Last year marked the moment a new generation finally passed the baby boomers as the largest living generation, according to the U.S. Bureau of Labor Statistics. The millennials, people born between 1980 and 2000, now make up 34% of the workforce. By 2020 that will likely grow to 50%.

A recent survey conducted by FMI, a leading management consultant for the construction industry, indicates millennials possess a stronger work ethic than previous generations. Almost 70% of participants are willing to work beyond what is required to help the business succeed. More than 50% preferred challenging work assignments. Both are almost 10% higher compared to the non-millennial responses.

DIRTT provides several tools to help organizations create spaces to attract this workforce. Since both location and comfort play a role, DIRTT's non-invasive and quick-connect construction means existing, older buildings in desirable downtown locations can support the aesthetics and technology required to run a 21st century company. With the residential attributes DIRTT offers, designers can create comfortable spaces where culture and engagement can flourish without endangering the budget or schedule.

The speed, certainty and quality of DIRTT are the main draw for Fortune 500 firms, hospitals, clinics, schools and small and medium-sized businesses around the world. These owners and tenants also have the post-move-in bonus of being able to manipulate their spaces to continue to adapt to the needs of their strategies, people and technology.

DIRTT Connext is June 13 - 15th, 2016 at the company's Green Learning Center on the 10th floor of 325 N. Wells Street, Chicago.


DIRTT is a global leader in industrialized construction. Its system of physical products and digital tools empowers organizations, together with construction and design leaders, to build high-performing, adaptable, interior environments. Operating in the commercial, healthcare, education, and public sector markets, DIRTT’s system provides total design freedom, and greater certainty in cost, schedule, and outcomes. Headquartered in the US and Canada, DIRTT trades on Nasdaq under the symbol “DRTT” and on the Toronto Stock Exchange under the symbol “DRT”.



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