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Explore your future space on your mobile device, with anyone from anywhere

Next-level collaboration. Increased accessibility. An extremely user-friendly interface. And a relentless pursuit to provide our clients with an exceptional construction experience. These were the driving forces behind the latest version of our ICEreality mobile application, available to all clients and project stakeholders building a space with DIRTT. Our latest innovation was demonstrated this week at our annual gathering of Partners from across the globe. It launches ICEreality further into the future by removing barriers to provide an even more powerful experience. All with the goal of helping take away some of the headaches that traditionally come with construction. How did we achieve this? ICEreality is now cloud-based.

If you’re unfamiliar with the platform, we’ll get you up to speed (fast). Our ICEreality app is a virtual reality tool DIRTT developed to give clients complete certainty on their future spaces. It does this by translating design elements into a digestible walk-through experience, hosted from a mobile device. ICEreality takes away the guesswork that comes with interpreting 2D drawings by giving people a full view of how their completed project will look, feel and function. And it’s a social process – allowing multiple people to walk through together. This helps teams better communicate a project’s design intent and ensures the same vision is shared. Overall it helps give clients complete confidence to sign-off on their design, ensures they will be content with their completed environment, while also eliminating pricey change-orders during construction. It also banishes the need for costly and wasteful physical mock-ups. It’s important to note that in ICEreality, people aren’t just viewing a 3D model. They’re connected directly to digital manufacturing, in real-time. This means every change made in ICEreality has a material impact on what will be manufactured and delivered to your project site. This is because ICEreality is directly linked to our ICE software. 



ICEreality App with multiple users ICEreality App with multiple users

Pushing it to the next level

In true DIRTT fashion – we’re expanding on the innovation! Now, individuals can walk through their designs in our virtual reality app with people located anywhere in the world.

Now the app uses a cloud-based approach to deliver an accessible experience for anyone with an internet connection. It’s a tool that can get everybody on the same page, even when they aren’t in the same room. An ICE user can open a design file on their computer and host a walk-through by sending a nine-digit code to colleagues, clients or friends in different locations. When other users launch the app and type in the code, it beams them into the virtual mock-up.

Having a hard time getting your head around this? Think of a video/skype call, but instead of a video, people can meet inside their virtual mock-up with all the same data that will be sent to our factory floors. They are able to see and hear each other as they explore their design in real-time as a group. This allows project teams (clients, architects, designers, and general contractors) to now share a VR experience from different buildings, cities, countries or even continents. And all you need to have to take part in this experience is a mobile device, making it extremely accessible and user-friendly for participants. 

Why does it matter?

If you talk to any general contractor or architect, they will tell you that good communication is vital to a successful construction project. Most of the hurdles they face on a job site come from a breakdown in communication. Whether it’s among teams, between team members, or anywhere down the line. Designers and architects are working with the client. Contractors are working with the trades. If the information doesn’t make it to the end of the line, things get messy. Maybe the space doesn’t look like the client wanted. Or, maybe a big-ticket line item gets overlooked. These things happen, more than anyone wants to admit.

This leap forward for ICEreality opens a world of collaboration that no other design and construction company can provide. Through this innovation, we’ve made seamless communication a core element of the design experience. Advanced tools and voice connectivity bolster the experience. The result is powerful collaboration and total design certainty. When design collaboration is seamless, those spaces are more thoughtfully planned. As a result, designs will have a more meaningful impact on the way people live, work, learn and heal. Imagine spaces that help medical staff give better patient care. Environments that cultivate critical thinking skills in students. Collaboration areas where great ideas are triggered.

Behind it all

Our ICEreality app directly links to our proprietary software called ICE. This means all of the data (exact pricing, engineering information, manufacturing specs) that ICE generates, runs on the back end when these VR walk-throughs take place. Design changes can be made in real-time. Clients will then see these instantly in their virtual mock-up and all of the back-end data is calculated simultaneously. Why is this significant? Imagine you are walking through your design and (let’s say) you want to see how widening a hallway will impact your entire project. ICE lets you make the design change in a matter of seconds. Plus it instantly calculates all of the engineering, pricing and manufacturing information. You can evaluate the look against the new price to see if it’s a change you want included in your final environment. In conventional construction, making a design change like this means waiting for a drawing or render to be made, then having it quoted, which could take one to two weeks. By integrating ICE and ICEreality into the design process, the result is more efficient decision making.  And because this same data runs our CNC machines in our factories, what you see is what you actually get.

ICE is DIRTT's design & spec software ICE is DIRTT's design & spec software

Take it for spin

If you’re the type of person who has to see it to believe it, try out the new app! Getting started is simple. Visit Apple’s App Store on your iPhone or iPad, and search ICEreality. Once the app is downloaded, open it up and view the user tutorial. You’ll then have the option to choose between a public or private experience. A private experience takes place when an ICE user hosts their own ICE file design. A public experience is an open experience hosted by DIRTT and is available to anyone with the ICEreality app.  If you select the public experience, you’ll be able to walk through a list of previous DIRTT projects that are publicly available 24 hours a day, 365 days a year. Make sure you introduce yourself when you meet others in these public spaces, as anyone in the world can tour these virtual mockups with the ICEreality app. Feel free to invite someone else to join from a different location and see how you can meet up virtually.

We’re excited to see the impact this new upgrade has. It brings more efficiencies to our client teams. It’s just one of the ways we’re bringing construction into the future to help people build faster, cleaner and smarter. 


DIRTT is a building process powered by technology. We use our proprietary 3D software to help design, manufacture, and install fully customized interior environments. This same software provides clients with certainty around cost, schedule, and the final outcome. With modular components and a streamlined construction process, complete interior spaces are constructed faster, cleaner, and more sustainably. The Company works with over 70 partners throughout North America. DIRTT trades on Nasdaq under the symbol “DRTT” and on the Toronto Stock Exchange under the symbol “DRT”.