As insurance providers, Blue Cross Blue Shield wanted to optimize returns. Instead of a fee-for-service healthcare model, they explored a value-based approach that pays providers based on the quality of care and patient health outcomes. To support this, they made the strategic decision to create a brand of advanced primary medical care centers. This was the origin of Spira Care. By extending the business model to include primary care in addition to insurance offerings, Blue Cross Blue Shield could put the focus on improved quality, leading to better patient experiences and reduced costs.
This decision came with two challenges: standardization and schedule. They needed a consistent experience to support the new brand in many spaces across multiple states. They also had to align construction cycles within their fiscal year. This created tight project timelines that were often less than two months. They knew DIRTT could deliver on both.
