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Old Spice Barbershop

Creating an in-person experience for a historic brand

  • Location

    Columbus, Ohio

  • SQ FT

    1,992

  • DIRTT INSTALL

    6 Days

  • DIRTT Construction Partner

    CoBuild

  • Architect

    Work Architecture & Design

  • General Contractor

    Construction One

Image Credit: Brian Gibson, Continental Office

When Old Spice was building out their first-ever barbershop, aesthetics was the name of the game. It wasn’t just that they were in the business of making people look their best. This barbershop was also serving as a content studio to create styling videos and capture visits from celebrity stylists. It had to look good and be ready for anything.

Product Spotlight

Project Includes:

The original plan was to create casework counters and open-backed shelving that climbed to the rafters. The challenge? Casework wouldn’t be structurally stable or cost-effective enough to pull off the look. DIRTT Timber, on the other hand, was both. Timber shelving with integrated lighting was custom stained to match the cabinetry. The beams continued across the ceiling plane tying both sides of the barbershop together. The timber offered practical storage with a warm unified look that could also support the cabinets. Strong and rugged, just like the historic brand brought to life in the barbershop.

    01

    PLAN

    Discover how DIRTT can bring the most value to your project.

    02

    TRANSLATE

    Your design is translated into DIRTT components. You’re empowered with real-time feedback to make faster decisions.

    03

    MANUFACTURE

    With software connecting directly to DIRTT factories, every element of your DIRTT space is precision manufactured within 21 days.

    04

    INSTALL

    DIRTT components are rapidly installed on a clean job site with less waste.

    05

    ADAPT

    Your agile DIRTT space is built to evolve with you. DIRTT components embrace change for a future-friendly space.

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