Impressive showroom with the ultimate Wow factor » DIRTT Environmental Solutions

Your current browser is not supported. We built DIRTT.com with the latest technology to bring you a better experience. To view DIRTT.com, we recommend using the latest version of Chrome, Safari or Firefox. 


Custom designed elegance is always a bright idea

When your name is Wow Lighting and Controls, you’ve really set your self up to impress. Everyone who comes in should have their jaws at about floor level. But there was an extra challenge for company president Mike Begert and his team at Wow.

They sell lighting fixtures from manufacturers across the globe. That means the people walking through the door are interior designers and architects. They’re known for attention to detail. They have a great eye. Some of them are even quite picky (we’re not naming names). Earning that “wow” wasn’t going to be easy.

“We needed a space that had that sort of fit, finish and detail they would appreciate and could possibly use in their future designs,” says Mike.


Photos courtesy of Rick Carlson Photos courtesy of Rick Carlson

When it came to build their showroom, there were practical considerations, too. They needed functional offices as much as they needed to show off new solutions. And since the product was always changing, they needed a space that could adapt to everything new that was coming to market. Wow was skeptical that a conventional construction approach could work.

Integrating office space Integrating office space

Answering questions before they’re asked

Mike had a bit of experience with DIRTT. Wow had used it minimally in on of their other facilities, but this new office/showroom was on a different scale. That put Mike into research mode. After a mini-marathon of construction videos, Mike took a trip to DIRTT in Calgary. This gave him the opportunity to see how DIRTT solutions were made and meet the people who put them together. Being on that tour served as inspiration.

“It was the catalyst of thinking outside of our traditional box. And not only what we wanted the space to look like, but how we wanted the space to work for us,” he says. “I really don’t think we could have done that without that tour.”

The design process with DIRTT is very involved… We went in with an open mind and it provided us answers to questions, to be honest, we probably hadn’t even thought existed yet.

Michael Begert, President, WOW Lighting and Controls

Hide the wires for a cleaner space

Knowing the full capabilities of DIRTT, Mike and his team started work on the showroom. This knowledge had fundamentally changed their approach. The more they thought about what they needed, they more DIRTT they wanted to use.

“With the DIRTT experience, you are so involved in the process that as you start to ratchet down on what your needs really are, it opens up new innovative possibilities to solve your problem.” Mike estimates they used about twice as much DIRTT as they had originally planned. It was all to have that space live up to its potential.

“There was no intention to do a raised floor system,” says Mike. “But our audience here is constantly looking at the ceiling. So, we could eliminate some clutter in the ceiling so that the fixtures were the focal point, rather than the wiring above them. We kind of had those aha moments throughout the process.”

Access flooring offers a more refined ceiling Access flooring offers a more refined ceiling

A space that evolves with the business

When it came to showcasing custom lighting, using DIRTT was more than just a bright idea. There are spaces at WOW where a variety of fixtures are on display. Each one of them is wall-mounted and hardwired in. Keeping product current is essential, but with a conventional approach, trading out one of these lights is a lot of work. Crack into the drywall, disconnect the power, rebuild the wall. Mud. Sand. Paint. It’s time consuming. And messy. Not a good look when you are trying to show off what you’ve got.

“Our business continues to grow so rapidly, that… steel studs and drywall and then renovations would present some challenges,” says Mike.  He knew this from experience at previous locations. “Our needs continually change. And space continually needs to be refreshed, for lack of a better term. So that modularity sort of put DIRTT to the forefront of our mindset.”

DIRTT wall tiles pop off in seconds allowing you access to the wall cavity. DIRTT plug and play power makes swapping out a fixture easy. It takes a fraction of the time and there is no mess. It’s the kind of thing that can happen after hours without customers ever knowing what went down.

Tiles offer easy wall access Tiles offer easy wall access

Inspiration nation

One aspect of planning for the future is being ready to adapt the physical space. Part of it is being able to adapt to the emotional space, too. Wow achieved this using integrated technology. It turned offices and boardrooms into training centers. Having screens mounted inside the wall offers a powerful tool, with low-profile elegance. Its perfect for staff to stream a webinar or for clients to scroll through design options.

“Our big board room upstairs, we’re calling the inspiration center,” says Mike. “The idea of using imbedded technology is to run through different areas that really feature lighting as a design element. So, in the background, as architects are coming around with their end users, they are constantly being bombarded with inspirations of what their space could look like.”

The Inspiration Center The Inspiration Center

The Wow factor

Going into this project, Wow Lighting and Controls had a big to-do list. Create a one-of-a-kind environment that can continue to be customized. Build a functional space for the team. Keep detail-oriented style front of mind for the clients. It’s one thing to design a space like that, but the test is how it works in the real world. According to Mike, using DIRTT allowed them to check all the boxes.

“We’re all really proud to present the space. For our clients it shows fit, finish and attention to detail that we try to promote and sell as an agency,” says Mike. “So, when you start to layer all these inspirations on top of one another, it really did become an obvious solution for us.”


DIRTT is a global leader in industrialized construction. Its system of physical products and digital tools empowers organizations, together with construction and design leaders, to build high-performing, adaptable, interior environments. Operating in the commercial, healthcare, education, and public sector markets, DIRTT’s system provides total design freedom, and greater certainty in cost, schedule, and outcomes. Headquartered in the US and Canada, DIRTT trades on Nasdaq under the symbol “DRTT” and on the Toronto Stock Exchange under the symbol “DRT”.