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Mark Anthony Brands

Capturing a unique brand

  • Location

    Chicago, Illinois

  • SQ FT

    14,800

  • Designer

    Eastlake Studio

  • General Contractor

    Turner Construction

Image Credit: Steve Hall © Hedrich Blessing

What’s the best way to reflect a unique identity in a space? For Mark Anthony Brands it meant leveraging their most popular line, Mike’s Hard Lemonade. Step one was putting the iconic logo on one of the feature walls. Using double-paned glass gave them just enough space to fill the cavity with more than a thousand faux lemons. A high-impact moment in a one-of-a-kind space.

Product Spotlight

Project Includes:

Behind the scenes, Mark Anthony Brands was able to benefit from DIRTT’s design integration early on to ensure the space would look exactly as they had imagined. Lean construction practices allowed them to bring the space to life quickly. And leveraging DIRTT modular construction system means that Mark Anthony Brands can stay agile. With comprehensive componentry and a universal interface, they can modify the space to suit their needs without having to tear it down and start from scratch.

    01

    PLAN

    Discover how DIRTT can bring the most value to your project.

    02

    TRANSLATE

    Your design is translated into DIRTT components. You’re empowered with real-time feedback to make faster decisions.

    03

    MANUFACTURE

    With software connecting directly to DIRTT factories, every element of your DIRTT space is precision manufactured within 21 days.

    04

    INSTALL

    DIRTT components are rapidly installed on a clean job site with less waste.

    05

    ADAPT

    Your agile DIRTT space is built to evolve with you. DIRTT components embrace change for a future-friendly space.

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